The Changing Roles Of Content Deployment Functions: Government Information Professionals

Government is becoming one of the most dynamic fields for contentdeployment professionals, due to various market drivers. This Briefinganalyzes data about the roles and responsibilities, users and services,content deployment methods, budgets and staffing, and management andmarketing practices, of information professionals employed in the U.S.government sector who participated in Outsell's annual study of contentdeployment functions. For content deployment professionals ingovernment, the Briefing prescribes a continued focus on end-user needsand loyalty-building. For commercial content vendors who servegovernment, implications include consolidating purchases and anincreased emphasis on high-value partnerships rather than transactionalrelationships.