Competitive Assessment: Nine Notable Organizations Serving The CI Profession

Ask 10 colleagues to define 'competitive intelligence' and you're likely to get 10 distinctly different answers. If you can get beyond myriad definitions and misnomers and agree on a general definition, ask them where they go for CI support (content, advice, networking opportunities, training, etc.). You're likely to get multiple answers depending on your colleagues' experience, industry context, or the role CI plays in their enterprise. This Briefing adds clarity to an otherwise soupy state of affairs. In it we offer a cogent definition for 'competitive intelligence,' and feature nine of the most notable organizations that support the CI leader and practitioner with content and content-related products and services.