Mobile Development Strategies: What Information Industry Executives Need to Know

BlackBerry? Apple? Or Ice Cream Sandwich? Decisions at a dessert bar are complicated enough – opportunity cost, long-term impact, and the known-unknown (is it any good?). Extrapolated to choosing a mobile development strategy, making the correct decision is even more complicated and critical. This report provides advice on how to evaluate the technical approaches for developing mobile applications so leaders in the information industry can make decisions that facilitate strategic flexibility and reduce risk in this critical but rapidly changing space.

This report includes:

- A review of platform advantages and disadvantages (Apple, Android, RIM, and Windows);
- A discussion of Amazon’s and Barnes and Noble’s tablet products;
- Mobile development strategy choices and implications;
- Examination and statistics regarding what the information industry is choosing right now.