Buyer Market Profile: Pharmaceutical Industry

This Briefing is part of our series of profiles of vertical content markets. Based on proprietary Outsell data on end users in the industry, benchmarks of content deployment functions in the industry, and other data, it identifies key metrics and content trends in the pharmaceutical industry. One of the world's most information-reliant industries, the industry is now consolidating and tightening its belt. Content vendors will be going after a shrinking content budget while content deployment professionals face issues with integrating internal and external content into new portal environments while moving their services up the value chain with fewer staff and resources. This Briefing is essential reading for those who work within the pharmaceutical industry and want to understand the state of the art in content deployment. For vendors who serve the industry, it provides actionable data about a demanding and dynamic vertical market.