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Outsell Scout Analytics

Outsell Scout Analytics is a web-based SaaS solution coupled with Analyst Recommendations that helps publishers and information providers optimize their subscription revenue and their customers’ subscription value. The service provides insight into the content access and usage patterns of subscribers, enabling online service providers to identify and target the best revenue opportunities in their subscription customer base and potentially increase revenues by up to 10-15%.

Outsell Scout Analytics combines Outsell analysts’ deep domain expertise in the information and publishing industries with Scout Analytics’ proven subscription-analytics technology, providing publishers with the data they need and the expertise to interpret and act on it.

The service is an annual subscription. Download a PDF with details about Outsell Scout Analytics.

New clients may choose to start with the Outsell Customer and Revenue Opportunity Analysis - a 120-day “test drive” that quickly identifies an organization’s hidden subscription revenue potential. Clients receive a broad summary of revenue opportunities based on 90 days of data analysis, all with only a few hours of set-up.

Download a PDF with details about the Outsell Customer and Revenue Opportunity Analysis.

The Value of Subscription Analytics

Subscription analytics gives insight into individual customers, customer segments, and the entire business. Click on the image to view a sample dashboard for an entire business.

Business

At the core of the service is the Demand Dashboard, providing demand and revenue profiles by customer and segment. The Outsell Scout Demand Dashboard enables executives and managers to discover drivers of customer demand and size the untapped revenue potential in their customer base.

In combination with the Demand Dashboard, Outsell Scout Analytics offers three modules giving you the ability to customize the application to meet your particular needs:

  • Revenue Assurance identifies latent subscriber demand and monetizes its revenue potential;
  • Revenue Retention identifies access and usage patterns indicative of subscriber churn;
  • Revenue Expansion optimizes revenue by identifying subscribers who would most benefit from upsell promotions.

Outsell Scout Analytics lets sales teams focus on higher-return revenue opportunities. Account managers and executives can easily identify, analyze and monetize demand, maximizing the revenue opportunities within their existing subscriber base including monetizing unlicensed use, preventing customer churn, and recommending the right upsell to the right subscriber.

For more information contact Greg Chagaris at chagaris@outsellinc.com or +1-650-342-7123.