Implementing Digital Publishing
Outsell's Implementing Digital Publishing service offers a three-phase consultation for management and operations personnel in educational, professional, trade, association, STM, and specialty publishing. The goal is to assess the publisher’s current systems involved in digital publishing – planning, editorial and production, rights and royalties, manufacturing, promotion and marketing, sales and licensing, and distribution and fulfillment – and to provide decision-making support and guidance.
Depending on the size and scope of the publishing company, as well as the particular consultation phases sought, the stakeholders addressed in these consultations may include Publisher, VP and Editorial Director, VPs of Production Services, Digital Publishing, Marketing, Royalties, Manufacturing, Rights, Business Development, Digital Licensing, Sales, and IT, and CIO or CTO. The Implementing Digital Publishing service enables clients to:
- Assess the current state of digital publishing capability across the current publishing systems;
- Execute on a plan to undertake transformation into a more effective and efficient publisher for digital success;
- Fine tune and adjust the plan and approach as the transformation unfolds.
The lead and senior analysts in our Technology Acquisition Advisory Service each have at least 15 years of experience in content management, publishing, XML, developing content strategies and deploying technologies to enable them, and managing organizational impact of new technologies.
