Demand Generation Programs

Brought to you by Outsell's Gilbane Services, we offer five programs with demand-generation benefits for content technology vendors. We assign a dedicated project manager for each initiative, ensuring timely program turnaround coupled with a well executed promotion schedule.

Multi-client research reports provide in-depth coverage of key topics, and typically are sponsored by four to eight companies.

Case studies educate a vendor’s target market by showcasing a successful deployment of its solution in a real world application. Reports are typically 12-15 pages, and as an added benefit we include a demand-generation webinar featuring the customer success story.

Strategic white papers educate a vendor’s target market on business problems or opportunities and how the vendor’s technology addresses them. White papers are typically 12-15 pages.

Beacon publications provide guidance on timely market or technology topics dealing with content strategies, practices, and technologies. Beacons are typically 6-8 pages and designed for easy readability in a single sitting.

Co-branded webinars provide vendors with visibility, credibility, and access to our channel. We work with our clients to identify a topic, and we participate in the webinar in the role of industry analyst.