Content Technology Consulting

Outsell's Content Technology Consulting is unique because it addresses the needs of information industry executives who are making decisions about their content supply chain that will have a direct impact on the revenue and margins of their business. Outsell is the world's only research and advisory firm focused solely on the information industry.

Content technology decisions must align with organization strategy, product development, business process and people. These are highly specific to each organization and while our Syndicated research and analysis offers valuable insight, sometimes executives need more tailored advice and guidance. That's why Outsell offers Custom Research & Consulting. If your needs are at the intersection of business and content technology, you're a prime candidate for Outsell's Content Technology Consulting services. Each of Outsell's team members has more than twenty years experience, plus deep knowledge gained while conducting hundreds of studies employing our fact-based research methodology. Leverage Outsell's information technology consulting for:

• Content Strategy Development
• Technology Assessments
• Content Technology Vendor Selection and Evaluation
• Product IT and Technology Function Benchmarks and Best Practices

Outsell's consultants work closely with you to ensure deliverables are aligned with your business requirements. You'll get direct access to our world team working with the best and brightest. We guarantee it.

SUBJECT MATTER AREAS

Outsell's content technology analysts and consultants cover a variety of subject matter areas. Following are some of the core expertise areas, along with some sample research reports and case studies These reports are written by Outsell analysts or by analysts who are part of the Gilbane Group, which Outsell acquired in 2010. They contain rich insights and we encourage you to access them for free via simple registration.

CONTENT TECHNOLOGY INFRASTRUCTURE

• Cloud Content Management: Facilitating Controlled Sharing of Active Content
• Looking Outside the CMS Box for Enterprise Website Governance
• Next Generation ECM for Mission Critical Applications: Open Source ECM Capabilities and Opportunities
• A Fresh Look at Web Content Management: Mastering the Core Capabilities of Contemporary Platforms

DIGITAL MARKETING, MULTI-CHANNEL EXPERIENCE, SOCIAL MEDIA

• Practical Innovation at Chaines Tele Astral
• Engage Me! Web Experience Management as the New Business Imperative
• Content, Context, and Conversation - The Three Kings Of Consumer Engagement
• Content, Audience, and Advertising: The Virtuous Circle of Customer Engagement
• Customer Experience Management: The New "New" of Digital Marketing and the Role of Web Content Management
• Content Immediacy: The New Marketing Imperative
• Global Digital Engagement - Leveraging Opportunities to Increase Impact and Reduce Complexity
• Understanding Best Practices for Profiling, Personalizing, and Targeting Next Generation Engagement

ENTERPRISE SEARCH, AGGREGATION, CATEGORIZATION

• Establishing a Successful Enterprise Search Program: Five Best Practices
• Semantic Software Technologies: Landscape of High-Value Applications for the Enterprise

GLOBAL CONTENT MANAGEMENT

• Translating Social Media and Dynamic Content in Real Time for Customers: New Options for the Enterprise
• Best Practices at TomTom

PUBLISHING STRATEGIES & MARKETS

• Enabling the Promise of Open Government: Addressing Large-Scale Integration, Storage, and Access of Complex Info
• Addressing Digital Product Development Risks: Best Practices for Creating Strategic Outsourcing Relationships
• A Blueprint for Publishing Transformation: Seven Essential Systems
• Magazines at a Digital Crossroads: eCommerce and New Models for the Future
• Smart Approaches to Managing Mobile Learning Content

STRUCTURED CONTENT & XML

• Best Practices at Autodesk
• Best Practices at Citrix
• Best Practices at IBM
• Best Practices at Warrior Gateway
• Smart Content in the Enterprise: How Next-Generation XML Applications Deliver New Value