Outsell, Inc. Welcomes Former J.D. Power President Stephen C. Goodall as Executive Vice President and Minority Investor

Burlingame, CA, and London, UK—September 30, 2010—Outsell, Inc., the leading research and advisory firm for the information and publishing industries, today announced that Stephen C. Goodall is joining the firm as Executive Vice President. As a minority investor in the company, he will also serve on Outsell’s Board of Directors and report to the firm’s Co-founder and CEO, Anthea Stratigos.

Mr. Goodall has 30 years’ experience as an executive at J.D. Power and Associates, the global marketing information company specializing in customer satisfaction and consumer behavior. From 1996-2008, he served as President of the firm, which he positioned for sale to The McGraw-Hill Companies, Inc. Mr. Goodall led the rapid growth of the company through a focused strategy of new product development, brand building, talent acquisition, and infrastructure improvement, culminating in its sale. After the acquisition, he served as a special advisor to the new President of J.D. Power and to the President of the Media and Information segment at McGraw-Hill, while also assisting with new product development in the social media area.

“Outsell is a leader in helping publishers and information companies chart their business and product strategies. The company has built a strong reputation for quality and assembled an outstanding staff. I’m excited about the opportunity to help Outsell further develop its service offerings and enable information companies to thrive in the digital age,” said Mr. Goodall.

“Steve’s extensive experience as an information company executive, as well as his strategic vision will be extremely valuable to Outsell as we enter our next stage of growth,” said Greg Chagaris, Co-founder and Corporate Development Officer, Outsell. “Our clients will benefit from his expertise, leadership and insights.”

Mr. Goodall holds an MBA from the University of Southern California. He also has two bachelor’s degrees from California State University, Chico in psychology as well as in business administration (concentrating in marketing).

Founded in 1998, Outsell has been expanding its services and its executive team in response to continuing changes within the information and publishing industries. Earlier this year, the firm announced that The Gilbane Group had joined Outsell, deepening Outsell’s coverage of content technology.

ABOUT OUTSELL, INC.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. See www.outsellinc.com.