Reed Business Information Uncovers New Growth Potential With Outsell Scout Analytics™

Burlingame, California and Seattle, Washington — February 3, 2011 — Outsell, Inc. and Scout Analytics™ today announced that Reed Business Information UK is using Outsell Scout Analytics, a service to help digital paid-content providers increase revenues by matching each subscriber with the licensed content that will best meet their needs.

Reed Business Information UK (RBI-UK) brings market leading brands to a significant audience of decision makers worldwide through its multi-platform media of online data services, marketing solutions, web sites, magazines, exhibitions, conferences and industry awards. Using Outsell Scout Analytics, RBI-UK can better understand subscribers’ usage of their licensed content—analyzing the information to improve content offerings in order to deliver a better experience for users and more value. RBI first implemented Outsell Scout Analytics for the Bankers’ Almanac data service and is rolling the Outsell Scout Analytics service out across other leading RBI services including ICIS, the market intelligence service for the global chemical and energy industries, and XpertHR, the online service for human resources professionals .

“Outsell Scout Analytics is helping us to better understand user engagement of our data services. We have new insights into the value relationship of users and content,” said Dominic Feltham, Chief Operating Officer at Reed Business Information (UK). “These new insights are adding great value to our content plans as well as our approach to sales & marketing.”

As publishers and information providers broaden their content offerings, their licensing options become more numerous. By working with actual behavioral data of subscribers, Outsell Scout Analytics helps publishers create licensing that matches users’ needs and interests of various demographics. The service has uncovered licensing improvements for content providers to grow subscription revenues by 10-15 percent.

Using a patent-pending Demand Rating™ technique, Outsell Scout Analytics enables license optimization by rating subscribers’ engagement as a ratio of revenue to identify such issues as under-utilization, or unlicensed use. Outsell Scout Analytics also includes the expert advisory services of Outsell, Inc. to identify actionable programs for monetizing the findings.

“Ultimately, consumers of business information are looking for the content that is most accurately aligned to their niche area of interest,” said Louise Garnett, Vice President, Outsell Scout Analytics at Outsell, Inc. “With the proliferation of free online content, they need new reasons to choose paid licensing arrangements. By better understanding and meeting its subscribers’ needs, Reed Business Information UK is better positioned to deliver and delight its readership.”

“Optimizing license revenue is the key to maximizing profitability of paid content,” said Mark Upson, Chief Executive Officer, Scout Analytics. “Outsell Scout Analytics allows Reed Business Information UK to find and act on the mismatch between revenue and engagement to create revenue and profit growth.” Outsell Scout Analytics is the result of a strategic partnership between Outsell and Scout Analytics to help digital paid-content providers improve subscription revenues and help advertisers to better monetize their audiences. For more information, please contact Greg Chagaris, co-founder and corporate development officer, Outsell, at 650-342-7123 or chagaris@outsellinc.com.

About Outsell, Inc.
Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. See www.outsellinc.com.

About Scout Analytics™
Scout Analytics is the leader in revenue optimization solutions for digital publishers. Scout Analytics' unique SaaS offering provides behavioral analytics that predicts, targets, and monetizes visitor loyalty. Scout Analytics and Demand Rating are trademarks owned by Scout Analytics, Inc., and are used under license. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Follow the Scout Analytics blog at http://blog.scoutanalytics.com