Social Media in STM Part 1: Social Networking

Social networks in the business and professional world have had little coverage, and those in the STM space even less. This report extends Outsell’s examination of online social media deep into the STM space, following on from our CEO Topics report about Social Communities & Expert Networks in B2B (June 6, 2008). It focuses on social networking in STM, and it will be complemented by a companion study on the publishing aspects and adoption rates of social media in STM, to be released in 2009. This report contains:

- A thorough analysis of social and expert networks that are applicable to the STM information provider, both generic social networking sites that have application in STM and sites that target the STM community specifically;
- Our definition of the market and analysis of over 70 key players, their business models, and their revenue streams;
- A view of how these communities work, how they make money (or not), and the real implications of these communities;
- Real-life case studies to find out what makes these communities a success;
- Essential actions for firms that choose to facilitate and harness the real power of social and expert networks currently lying untapped in their communities.