HotTopics: Annual Ad Spending Study 2006: Healthcare Advertising Landscape

This HotTopics uncovers detailed advertising budget allocations and trends in the healthcare space, and is essential reading for healthcare publishers and information providers aiming to grow advertising revenue. In this HotTopics you will:

- Get specific advice on where to experiment with a variety of ad models, targeting growth areas with the highest levels of perceived effectiveness for branding and lead generation

- Find out how advertisers in the healthcare space allocate their advertising budgets among four major media types: Online, Print, Events, and TV & Radio

- Identify the tactics within each media type that are growing the fastest, such as Weblog and search engine advertising

- Get focused information on pharmaceutical and biotechnology companies

- what advertising tactics they prefer and where they are moving fast In researching this HotTopics, Outsell fielded a Web-based study in November 2005 of 1,214 advertisers

- 80 of them were advertisers in healthcare and are the subject of this research.