Mobile in STM: Case Studies of Accelerating Change
The mobile market in STM is beginning to mature after an initial period of experimentation. Tablets have expanded the potential for mobile compared to earlier smartphone apps. Industry players are starting to find new ways to monetize apps. This report presents case studies from a selection of STM firms that – not coincidentally – have a collective strong position in medical and healthcare publishing and information, where the STM mobile market is most developed. The relevance of these case studies is much broader than just this segment, however, with the collective lessons learned by these companies being important to all STM publishers and information providers. This CEO Topics report includes:
- An overview of the current mobile device marketplace and the implications for STM information providers;
- A discussion of mobile trends for knowledge workers and STM users;
- Case studies of BMJ Group, Elsevier, Epocrates, Nature Publishing Group, New England Journal of Medicine, Oxford University Press, Wiley-Blackwell, and Wolters Kluwer Health;
- The trends and challenges in the industry.