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Renewal Rate Benchmarks and Factors That Impact Them

Author: Louise Garnett, Vice President

In a turbulent economy, renewals represent a steady and predictable revenue stream for subscription businesses. Outsell analyzed renewal rate data from our 2011 Information Industry Benchmark Survey and an additional survey of 12 senior information buyers in the industry; this CEO Topics report presents our conclusions and analysis. In this report, discover:
- Renewal rate benchmarks according to provider size, geography, and information type;
- Four factors buyers consider important in renewal decisions, beyond the basics;
- Five ways for vendors to delight information buyers;
- Eight best practices to use right now to improve renewal rates;
- The essential actions for success;
- Senior buyers’ survey responses, in their own words.

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October 20, 2011

CEO Topic

22 pages

US $695.00

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Keywords: Benchmarking Market Analysis

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