Information Management Executives
- Client:
- Major telecommunications company
- Challenge:
- Prove the value of its market intelligence intranet
- Outcome:
- The intranet continues to receive significant financial support
Portal managers at a major telecommunications company were challenged by senior management to quantify the value of the corporate market intelligence intranet. The management team needed to determine whether to continue, increase, or decrease support.
The portal managers turned to Outsell. First, they reviewed Briefings that they received with their subscription to Outsell's InfoAboutInfoSM service. Then Outsell analysts helped them benchmark their site against peer company intranets, looking specifically at comprehensiveness and quality of portal content, leading-edge functionality, service offerings, market penetration, user interface, taxonomy, and integration.
With the benchmark data provided by Outsell, the company's management has continued its support of the corporate market intelligence intranet.
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