Outsell, Inc. Launches New Intelligence Service Providing Research and Analysis Focused Exclusively on Google
- Firm Also Offers Report, “Google - The Threat to Media and Information”
Burlingame, CA, US and London, UK, April 10, 2007 — Outsell, Inc., the only worldwide market research and advisory company for the media and information industry, today launched an annual subscription service focused exclusively on Google. Developed in collaboration with long-time industry expert and technologist Stephen E. Arnold and a dedicated team of analysts, the service provides must-have, unique research, analysis and recommendations about Google and its effect on publishers and information providers, worldwide.
As part of the new service, Outsell has just published its first report, “Google – The Threat to Media and Information,” which includes important “so-what’s” to help information companies understand the impact of Google, its technology and where the organization is headed, and take early action to remain competitive.
“Google has not only changed the shape of the information industry, but has a very publicly stated goal of becoming a $100 billion company,” said Outsell CEO and co-founder Anthea Stratigos. “Understanding their technology and how they can use it to achieve growth of this magnitude is essential for publishers and information providers who face competition on multiple levels.”
The report includes:
• A review of Google's business goals and why they can't be ignored.
• An analysis of Google's technical infrastructure, and how Google will
harness its power to achieve its goals.
• Google’s potential to disrupt six major industries – including publishing and information.
• A view of specific patents and activity that portend Google's publishing functionality.
• An analysis of where Google could go wrong.
• Essential actions to help information companies continue to thrive.
Companies that would like to purchase the full research report may go to http://www.outsellinc.com/store/products/326. For information about the new Google intelligence and subscription service, contact Outsell at 650-342-6060 in the US, or e-mail info@outsellinc.com. Journalists who would like more information should contact Dawn Ringel, Warner Communications, at 781-449-8456 or dawn@warnerpr.com.
ABOUT OUTSELL, INC.:
Outsell is the only worldwide market research and consulting company that delivers must-have intelligence and advice to publishers and information providers. We analyze markets, companies, and trends, and provide fact-based recommendations for high-level executives and product development, marketing, and strategy teams. In addition, we work with information managers to benchmark spending and demonstrate best practices. Outsell invests significantly in original research each year to guide clients in optimizing their strategies, plans, and performance. Outsell’s headquarters are in Burlingame, CA, US and Outsell company EPS is based in London, UK. Visit us at www.outsellinc.com.
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