Marilou Barsam, Senior Vice President, Client Consulting, TechTarget

Marilou Barsam, with more than 25 years’ experience, has built TechTarget’s Client Consulting team to monitor and maximize advertisers’ experience with TechTarget media. Barsam and her team of advertising agency veterans and consultants act as a seamless extension of TechTarget clients’ marketing departments by providing expertise on campaign strategy, media selection and results analysis. At TechTarget, Barsam develops programs that emphasize integration and return on investment. In 2001, Barsam rolled out TargetROI, a guaranteed lead generation program for IT marketers.

Barsam is an ongoing contributor to BtoB’s “Ask the Expert” column. She has been quoted in many online publications. Barsam hosts an ongoing series of Webcasts about best practices for effective online marketing programs.

Barsam is a graduate of the University of Massachusetts, Amherst and received her M.B.A. focused on Technology Marketing from Bentley College.