U.S. consumers value customer reviews more than Brits do
July 24, 2007Nearly 80% of U.S. consumers say they put more trust in brands that offer customer ratings and reviews and 76% said it is very or extremely important to read customer reviews before buying, in a survey sponsored by BazaarVoice, which provides technology for adding reviews to websites.
Source
http://www.internetretailer.com/dailyNews.asp?id=23184
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