The Audit Bureau of Circulations (ABC) has launched its Group Product Report, a tool that enables media companies to verify and publicize circulation and traffic figures across multi-platforms, in the interest of advertisers. ABC measures the circulation figures of print newspapers and magazines, but also performance data for digital media. The Group Product Report allows advertisers and media to look in a single source at figures from print and online platforms.
Source
http://www.editorsweblog.org/print_newspapers//2007/03/uk_abcs_crossplatform_media_report.php
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