January 19, 2007
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ABC Electronic has completed its first audit of emails opened in an email marketing campaign, for personal finance site Interactive Investor. ABCE audited two email campaigns sent by the site in June and July 2006, and reported that, out of the 200,000 emails sent, 35,000 were opened and 4,300 further links were clicked on by recipients.
Source
http://www.ukaop.org.uk/cgi-bin/go.pl/news/article.html?uid=1291
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