Yahoo! announces pilot program for demand side publishers
March 16, 2010Media buying can be a fragmented mess and Yahoo! is trying to fix this. The online giant is upgrading it ad network partnerships with demand side publishers by starting a new pilot program in which these publishers will now have access to Right Media's real-time bidding capabilities.
Source
http://www.dmnews.com/yahoo-announces-pilot-program-for-demand-side-publishers/article/165865/
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