comScore Buys ARSGroup Ad Research Firm
February 11, 2010comScore announced the acquisition of ARSgroup, which specializes in the measurement of advertising persuasion for TV and multi-media campaigns. Terms of the all-cash deal were not disclosed.
Source
Related companies
Back to Headlines
Get Outsell's Information Industry Headlines delivered via e-mail
You can sign up for e-mail delivery of our information industry headlines.
We offer both a daily summary of headlines and a weekly roll up of all our headlines
Have information industry news we should know about?
E-mail us your news item,
or submit your news item using our form Headline Suggestions
