Forrester Acquires Strategic Oxygen Business From Monitor Group
January 4, 2010Forrester Research, Inc. has acquired the Strategic Oxygen business from Monitor Group. Strategic Oxygen provides data and tools to help marketing professionals plan their marketing mix. We see this as a nice strategic move on Forrester’s part, moving from more of an analyst opinion business model into providing role-based tools that help clients do their jobs.
Source
https://clients.outsellinc.com/insights/index.php?p=11081
Related companies
Corporate Executive Board
Forrester Research, Inc.
Grail Research
Monitor Group
Strategic Oxygen
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