Arbitron: House Report On Minority Undercount Doesn't Add Up
September 23, 2009Arbitron says the House Oversight and Government Reform Committee, which is headed by Rep. Edolphus Towns (D-NY), came to "erroneus conclusions" in an analysis of the company's Portable People Meters (PPMs). Those included that the ratings company was not sufficiently recruiting Spanish-dominant Hispanics for its survey. The committee has been looking into complaints that the PPMs undercount minority viewers, including African Americans and Hispanics.
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http://acquisition.broadcastnewsroom.com/articles/viewarticle.jsp?id=851130
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