LookSmart Launches Pay Per Click Search Advertising Model with Optimal Pricing
August 10, 2009LookSmart, Ltd., the search advertising network and management company, today announced the launch of Optimal Pricing: a new initiative to deliver better performance to search advertisers by segmenting and pricing traffic according to that traffic’s value. Optimal Pricing offers advertisers a unique opportunity to reach and attract audiences outside of the major search engines, while managing to meet and exceed return-on-investment (ROI) goals.
Source
http://www.euroinvestor.co.uk/news/story.aspx?id=10571607&bw=20090810005439
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