Nielsen Buys GfK Swiss Panels
May 18, 2009The Nielsen Company has agreed to acquire GfK’s FMCG Retail Measurement and Consumer Panel business in Switzerland. Nielsen will take over assets related to two continuous FMCG panels: GfK’s Retail Store Panel and GfK’s Household Consumer Panel.
Source
http://www.mrweb.com/drno/news9981.htm
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