Quantcast targets brand owners with new offer
April 16, 2009Internet measurement firm Quantcast has moved out of beta with a free service that allows marketers to tag and measure all web-based media they control. Quancast says the new offer provides “detailed audience profiles for every stage of the marketing funnel” to help advertisers identify and evaluate the specific characteristics of audiences that engage with their brands.
Source
http://www.research-live.com/news_story.aspx?pageid=30&r=y&e=t&newsid=6182
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