IRI Rolls Out Forecasting Solutions

April 3, 2009

US consumer specialist Information Resources, Inc (IRI) has launched Analytic Advantage, a portfolio of predictive analytic solutions which includes business planning tools for consumer packaged goods (CPG) manufacturers and retailers. The new suite offers continuous, repeatable and prescription analysis for optimizing pricing and trade promotion, as well as branded and private label marketing decisions.


Source

http://www.mrweb.com/drno/news9794.htm

Related companies

SymphonyIRI Group


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