IRI and SheridanGlobal Announce an Alliance to Enhance Their Integrated Shopper Insights Capability
April 20, 2009Information Resources Inc (IRI), the leading global provider of consumer, shopper and market insights for the consumer packaged goods, retail, and healthcare industries and SheridanGlobal Group Ltd, the leading specialist shopper insights software development company, announced they have signed a European alliance to strengthen their shopper insights and solutions service. From today IRI will be incorporating SheridanGlobal´s solution known as 'Marketing at Retail Initiative' (MARI) in their shopper insights services.
Source
http://us.infores.com/NewsEvents/PressReleases/tabid/97/ItemID/797/View/Details/Default.aspx
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