Newspaper, Online Job-Board Ad Sales Dry Up As More Employers Turn To Search
March 9, 2009Non-stop layoffs made job search the fastest-growing online category last year—with traffic to sites like CareerBuilder.com, Monster.com and Yahoo! HotJobs up by 51 percent in December, per comScore. But that influx of traffic didn’t translate into increased revenues for the big players in recruitment-ad sales. Digital media consultancy Advanced Interactive Media Group found that online recruitment-ad sales fell by five percent last year. Newspapers fared even worse, with recruitment ad sales down by 34 percent in 2008. And the pain may continue for both on- and offline recruitment services, according to the WSJ, as employers are increasingly using search ads as a cheaper, faster way to reach a growing pool of hungry job-seekers.
Source
Related companies
Monster Worldwide
CareerBuilder.com
Monster+HotJobs
Back to Headlines
Get Outsell's Information Industry Headlines delivered via e-mail
You can sign up for e-mail delivery of our information industry headlines.
We offer both a daily summary of headlines and a weekly roll up of all our headlines
Have information industry news we should know about?
E-mail us your news item,
or submit your news item using our form Headline Suggestions
