Pluck Powers Integrated Social Media for Frommers.com
December 8, 2008Frommer’s, the market leader in travel guides and a branded imprint of John Wiley & Sons, Inc, has partnered with Pluck Corporation, a subsidiary of Demand Media and the industry-leading provider of social media capabilities to publishers, brands and retailers, to integrate innovative social media tools into one of the leading travel sites on the web. Frommers.com is using the Pluck platform to elevate and expand the reader experience through reader and expert travel blogs, travel-centric social networking, traveler forums and user-submitted photography from around the world.
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John Wiley & Sons, Inc.
Pluck Corporation
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