TNS Cymfony Introduces New PR Measurement Model
October 15, 2008TNS Cymfony, a leader in analyzing market influence in social and traditional media, announced the introduction of VERISMO, a customized PR measurement and evaluation approach to help public relations and communications professionals determine the impact of their efforts.
Source
http://www.earthtimes.org/articles/show/tns-cymfony-introduces-new-pr-measurement-model,580057.shtml
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