Borders Group Selects Endeca for the New Borders
May 29, 2008Endeca Technologies, Inc., an information access software company, announced that Borders has selected the Endeca Information Access Platform (IAP) to power the search, Guided Navigation and merchandising capabilities on the new Borders.com. The Endeca-powered capabilities are key components of Borders' new, integrated, cross-channel customer experience, which combines the assets of the retailer's new online channel with the many advantages of its stores and vice versa.
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