24/7 Real Media Creates B2B Ad Net; Initial Publishers Include Nielsen, Reed Business, McGraw-Hill
April 21, 2008WPP Group’s 24/7 Real Media has formed a B2B online ad network with four media companies: Nielsen Business Media, Reed Business, McGraw-Hill and Cygnus Business Media. Although focused on B2B, the BBN, as the ad net is called, is comprised of a number of titles with very different audiences, such as Construction Equipment, Adweek, Aviation Week & Defense Technology and CPA Technology Advisor.
Source
Related companies
Reed Business (RBI)
The McGraw-Hill Companies, Inc.
Cygnus Business Media
24/7 Real Media, Inc.
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