CEO Welcome
Greetings,
With the fourth quarter well underway, we’re already looking ahead to 2011 and pinpointing the trends that will keep our clients out in front. Our market forecast reports will be published this quarter, and we’re crafting our annual Information Industry Outlook to be released in December, naming our “30 to Watch” for 2011.
Our focus on consumer publishing is intensifying in tandem with market interest, ensuring that our coverage of the publishing industry encompasses B2C as well as B2B. I was delighted to speak at the Magazine Publishers of America conference earlier this month and I welcome you to download the summary of my presentation there. Our new Leadership Council (OLC) focused on consumer media is off to a great start. We have a few seats still open so please get in touch if you are interested.
We also have exciting developments in Outsell Scout Analytics, product reviews, and more, so enjoy this issue of our newsletter and please feel free to contact me or anyone on the Outsell team if we can be of service. Best wishes as we head to the end of the year.
Anthea C. Stratigos,
Co-founder & CEO
Consumer Publishing Research
Outsell co-founder & CEO Anthea Stratigos presented Outsell's latest research showing how mobile devices are rewriting the consumer magazine landscape, at the American Magazine Conference Oct. 4.
Outsell’s Executive Services
New Consumer Media Council
Outsell is expanding its coverage of consumer media, and we welcome CEOs and COOs of consumer media companies on our new Leadership Council (OLC). If you fit this description and would like to benefit from a regular meeting of the minds to access unique research, share case studies, problem-solve and exchange ideas with peers, contact Anthea Stratigos at astratigos@outsellinc.com.
Outsell’s Signature Event Wrap-Up
Outsell’s Signature Event was a great success! Participants heard from a variety of thought-leaders on the topic of driving growth in the age of experience. We discussed economic and industry growth, the performance track, mobile/tablet development, case studies on growing in niche b2b markets, and the importance of design, among many other hot topics. Stay tuned for details about next year’s date and location – something our community of leaders is now voting on.
Calendar of Leadership Events
2011
Jan. 30-Feb. 1, and Feb. 3-5: OLC two-day meetings (US councils)
Feb 8: OLC 5 (Consumer) one-day meeting (US)
Feb. 22: Leadership Dinner (London)
Feb. 22-23: OLC one-day meetings (European councils)
March 30: Leadership Dinner (San Francisco)
June 7: Leadership Dinner (New York)
June 7-9: OLC one-day meetings in New York (US councils)
July 11-13, and July 13-15: OLC two-day meetings (European councils)
Outsell Scout Analytics: Webinars and Speaking Engagements
New Client
Read what Outsell Scout Analytics’ latest client says about the service and its potential to unlock innovation and revenue growth.
Upcoming Webinar
Find out how Outsell Scout Analytics can help online paid-content providers grow their revenue. Join us for a webinar Nov. 10: “Unlock Growth with Outsell Scout Analytics” featuring Outsell co-founder Greg Chagaris and Outsell Vice President Louise Garnett. Click here for more information and to register.
Out and About
Greg Chagaris, Outsell co-founder, and Mark Upson, Scout Analytics CEO, will address the Digital Publishing Conference in Brighton, UK, Nov. 18. We also presented at SIIA’s “Brown Bag” lunch, “Revenue growth through analytics,” Sept. 16, moderated by Outsell’s Chuck Richard. View the recording.
Questions?
To learn more about growing revenue with Outsell Scout Analytics, or to arrange a web demo, contact Greg Chagaris at chagaris@outsellinc.com or visit our website.
Market Intelligence Service: Market Forecasts, Company Profiles, and More
Market Forecast Reports
Be on the lookout for our Market Forecast reports, currently being published. Find out what’s in store for 2011! Sign up here to receive research advisories whenever we publish new reports.
Product Reviews & Expanded Company Profiles
During the past few months we have been developing a series of information product reviews and expanded company profiles, providing even more in-depth information on the information industry landscape. Outsell Market Intelligence Service clients can now access these as part of their full-service subscription. Click on the PDF icon to download a PDF of the profile or review!
Out and About
Kate Worlock will speak on “Using Social Media in the Marketing Mix” at the Digital Publishing Conference in Brighton, UK, November 18.
Information Management Service: Report Bundles, Product Reviews
Bundles of Savings
We’ve bundled Information Management reports into groups of classics designed to help information management executives get up to speed on hot topics at a discounted investment. Don’t miss out!
Product Review Ratings & Comments
Clients: You asked, and we listened. We’re updating our product reviews to enable you to leave comments and ratings, and this new feature will be live soon. Already available: you can also download a PDF by clicking on the icon.Click here to view the latest (login required).
Technology Leadership Council
We're recruiting members for Outsell’s Technology Leadership Council (TLC), an invitation-only service providing a confidential, peer-to-peer environment for chief technology officers, chief information officers, vice presidents of IT, and vice presidents of product development in information and publishing companies. Contact Frank Gilbane at fgilbane@outsellinc.com for membership information. We'll hold our initial meeting during the Nov. 30-Dec. 2 Gilbane Boston conference, where we'll focus on the challenges for managing content and code presented by the iPad and other mobile devices.
Gilbane Conference Boston - Discount for Newsletter Readers!
The Nov. 30-Dec. 2 Gilbane Conference covers web content management and technologies critical to publishers – choose from four tracks to plan a customized agenda for your role, be it marketing, IT, a business unit, or an internal function. Register now using the code "outsell" and receive a $200 discount on registration. Receive an additional $200 "early bird discount" if you register by Friday, Oct. 29.
Website Updates: Sign Up for Headlines, Alerts, Manage Preferences
We offer a number of complimentary alerting and information services to clients and visitors alike, including daily headlines featuring important announcements in the information industry. Sign up and manage your preferences on our website.
Headlines Widget
Don’t miss our Headlines widget that lets you embed our Headlines on your website.
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Outsell Is Hiring!
We are looking for a VP Finance & Administration to be based in our Burlingame, CA headquarters. Visit http://www.outsellinc.com/about_us/jobs and contact hr@outsellinc.com for more information.
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Recent Research Reports
Don’t miss these must-read reports based on our latest research. Find more in the Outsell Store.
Upcoming Research
Keep an eye out for these upcoming reports:
- Market Forecast Reports by Segment
- News Print to Digital: Revenue Performance Benchmark
- Annual News Users Survey
- Making the Business Case for Content
- The Semantic Web
- B2B Analytics
- Book Industry Size & Share
- Top 10 Information Management Predictions for 2011
- Annual Information Industry Outlook
Quotable Quotes
"In advertising and marketing, too many publishers and advertisers ignore the cardinal rule: combining print, events, and digital beats pure-play digital or just print or just events hands down."
Chuck Richard, VP & Lead Analyst, The 2x Cross Media Advertising Multiplier Effect
"Facebook on a BlackBerry, Bloomberg on an iPod, the communication and consumption of content around work, family, friends, and hobbies is now intertwined through our day. This means publishers of all types of content will need to enable seamless integration across formats and recognize time-on-site metrics are less meaningful than they once were."
Ned May, VP & Lead Analyst, The User Interfaces of the Future: Where Will Content Land?
"With the burgeoning of social media and the subsequent flourishing of communities and networks, new people information sources have emerged that can have significant value for market research, competitive intelligence, human resources, and even R&D functions in organizations."
Joanne Lustig, Vice President & Lead Analyst, Who, What, Where, How? People Information for the Enterprise
Outsell in the News
Journalists often turn to Outsell for expert commentary. Read the latest.
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