Welcome
Fourth quarter is all about business planning for next year. The economy is turning around, and Outsell can support you in retooling your business strategies to take advantage of a rebound. We're focusing on forecast data and pinpointing where the money is for our clients as 2010 approaches. The information industry comprises a variety of market segments, and we've got them covered! Find out more in this newsletter, and by reading our blogs and following us on Twitter.
CEO Reflections: Working Smart
 In this edition you'll see that we continue to work smart and focus on tracking the information industry's key money flows. We're also celebrating a very successful Signature Event, co-produced with The Jordan, Edmiston Group, where CEOs, COOs, Managing Directors and Presidents convened by invitation for their third annual peer-to-peer forum focusing on case studies and problem-solving for the critical issues they're facing. There, we announced our new web analytics offering in partnership with Scout Analytics TM, which you'll read more about below.
Whether it's helping leaders run their information businesses, supporting information management professionals with critical vendor portfolio decision-making, or now helping sales executives upsell, reduce renewal risk, or improve trial performance, we at Outsell are doing our best to live 2009's theme, No Guts, No Glory. Read on and let us know what you think. If we've missed anything, please let us know that too! Contact any of us with your questions or feedback.
I'm also enjoying the dialogue on my blog, Money & Marketing in the Information Industry. Join in at http://thinking.outsellinc.com!
Anthea C. Stratigos,
Co-founder & CEO
New Outsell Service: Follow the Money with Subscription Analytics
We are pleased to announce our new web analytics service in partnership with Scout Analytics. This service helps paid-content providers analyze customer subscription usage data to find untapped demand and qualified upsell and cross-sell opportunities to support their sales teams, thus generating additional revenue. With this service, companies can monetize demand through analyzing unauthorized use, focus attention on subscribers who are at risk of non-renewing, and leverage active users by offering products they may not currently subscribe to. At Outsell, our focus is on helping our clients "find the money" and this new partnership is an exciting addition to our suite of services.
Please contact Greg Chagaris at chagaris@outsellinc.com for more information.
Outsell's Signature Event
Our off-the-record, peer-to-peer, invitation-only conference for information industry leaders, held Oct. 4-6 in Ireland, was a great success! Our thanks to all the speakers and attendees for a fantastic program. We'll let the initial feedback speak for itself:
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"You outdid yourselves again with this year's Signature Event. The agenda, the speakers and the overall level of energy and attentiveness were all exceptional. You made each day extremely worthwhile."
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"I usually attend this kind of event with the hope of coming away with two or three actionable learnings. It was a rare, and much appreciated, surprise when I came away with a notebook packed with learnings."
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"Every single major trend (impacting our business) was discussed at length and this (needs to be) part of our DNA."
- "I always gauge an event by how much follow-up I have; on the plane home, I realized I had pages and pages."
- "I think it is the best conference I have attended."
Mark your calendars for next year's event, Sept. 29-Oct. 1, 2010. This global event rotates between the US east coast, US west coast, and the UK/Europe; next year we'll be back on the US east coast.
Outsell's Services for Executives
Outsell's Signature Event is just one of the services and events we offer top-level information industry executives. We provide much-needed venues and year-round contact for frank discussion of key issues for success: annual Leadership Dinners in London, New York and San Francisco; twice-annual Outsell's Leadership Council (OLC) meetings; membership in Outsell's Leadership Service; and Outsell's Signature Event. CEOs, COOs, Managing Directors and Presidents are welcome – please contact us for more information. Or visit http://www.outsellinc.com/services/outsells_leadership_service.
2010 Calendar of Leadership Events:
US
Jan. 31-Feb. 2, and Feb. 4-6: OLC two-day meetings
Feb. 3: Leadership Dinner - San Francisco
June 8: Leadership Dinner - New York
June 8 and 9: OLC one-day meetings in New York
Sept. 29-Oct.1: Outsell's Signature Event
UK and Europe
Feb. 23: Leadership Dinner - London
Feb. 23 and 24: OLC one-day meetings in London
July 12-14, and 14-16: OLC two-day meetings
Sept. 29-Oct.1: Outsell's Signature Event
New Outsell Research: Market Forecasts, User Markets, and Education 100
We're off and running with our annual market forecasts, publishing segment-by-segment analysis over the coming weeks. Outsell's forecast data and trend analysis identifies where's the money and are essential for understanding the markets and carrying out your business planning. Combine them with our market size & share reports, published recently, for a full picture of any information industry segment. These reports are included in our Market Intelligence Service subscriptions and also available for purchase on our website. For more information visit http://www.outsellinc.com/size_share_forecast_2009.
At Outsell, as part of tracking where the money is flowing in the industry, we publish research annually on the three markets that fund the information industry: Marketers and Advertisers, Libraries, and End Users and their departments. Find them here:
We're also following the money in the News industry with our third News User Study, including the first-ever interviews focused on paid content. We surveyed 2,500 news users representative of the US population for this groundbreaking study, which will be published in the coming weeks.
And finally, watch for Outsell's Education 100 in early November, our analysis of the top 100 companies in the Education & Training
segment.
Want to be notified when we publish new reports? Sign up for research advisories or follow us on Twitter to find out when new reports are published. You can see all of our published research reports listed in the Outsell store.
Looking for Researchers with Product Expertise; Student Intern Market Analyst
We are looking for expert researchers with deep expertise in using online information products to help us with product research on an affiliate basis. As a product reviewer, you will make a significant contribution to the information community by using your expertise in writing informed critiques of online information products. Click here for details.
We are also looking for a market analyst university intern who has a unique combination of quantitative skills and web development skills to work with us on developing Excel and web-based analytic models and tools for evaluating value, impact, total cost of ownership and ROI of information solutions deployments. Click here for details.
Custom Services: UK News User Study
Outsell is developing a multi-client study that provides a detailed view of consumers' news usage behaviors and preferences in the UK to help news publishers develop strategies and better tailor new products and services to meet the needs and expectations of news users. The study includes a quantitative primary research study of UK news consumers, and will provide clients with valuable insight into the UK news market.
For more information read our prospectus and contact William Detweiler at +31 71 561 0924 or wdetweiler@outsellinc.com.
Learn more about Outsell's specialized custom services.
Research Reports – Tell Us What You Think!
Did you know that each one of our research reports has a link you can click on to provide feedback? It's quick – two multiple-choice questions plus room for comments if you wish. Your opinion is important to us and will help us shape our future reports and research topics, so let us know what you think! The link appears on both the first and last page of each report.
Outsell Clients: Log In to Our Website
Outsell clients, to access all of the information you are entitled to, remember to log in at http://www.outsellinc.com using your e-mail address and Outsell password. (If you've forgotten your password visit http://www.outsellinc.com/send_password.)
Not a client? Contact us for more information about what our services can do for you.
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