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Welcome to the summer issue of Outsell's newsletter. We are halfway through 2009 and all systems are "go" at Outsell as we focus on the C-suite by launching a new service and readying our Signature Event in October. We also offer a useful tool for vendor portfolio managers, publish our latest end-user research, and join the Twitter-hood. Follow us at http://twitter.com/outsellinc
CEO Reflections: Where's the Money?
 We've made it through "June gloom" here in the foggy San Francisco Bay Area, and the summer is bright at Outsell as we continue to provide unique, high-quality, fact-based analytics that help our clients follow the money and advance the business of information.
We've just completed three major studies of the advertising, library and end-user markets to help leaders understand all three primary money flows in the industry. Also just in: our third annual nationwide study of 5,000 consumers to gain a deeper understanding of their news consumption patterns. This year's study is the first to examine consumers' willingness to pay for online news and will inject facts into the paid content debate. We're planning to replicate this study in the UK with a newly launched multi-client project.
Enterprises are following the money too, to ensure optimal spend in their information budgets and functions. Our team has been focused on helping enterprises rationalize, evaluate, and manage their spending on information portfolios and how well their functions are performing in their enterprise, overall. You can read more about our new vendor portfolio management tool below.
We'll be highlighting "where the money is going" for CEOs, COOs, Presidents and Managing Directors from across the information industry who are joining the Outsell and JEGI team at Outsell's Signature Event in October. Join the conversation and the 70+ leaders who are already registered. Our team and I look forward to seeing you there.
I always enjoy dialogue with my colleagues in the information industry, and in addition to welcoming your e-mails and phone calls, I've started posting reflections on Outsell's Thinking Out Loud blog. Please stop by and comment!
We're here to help and we welcome suggestions. Contact any of us with your questions or feedback.
Anthea C. Stratigos,
Co-founder & CEO
New Outsell Service for the C-Suite
We've introduced a new service exclusively for CEOs, COOs, Presidents and Managing Directors of information and publishing companies who are looking for advice and information tailored to their concerns. Outsell's Leadership Service brings you into our circle of thought-leaders and innovators and provides a trusted, independent view to guide decision-making at the top. The service is part of our C-Suite offerings that also include Outsell's Leadership Council – a unique peer-to-peer environment for discussing industry issues and sharing case studies and best practices in a confidential forum.
Want to know more? Contact us to set up a conversation. Or visit http://www.outsellinc.com/services/outsells_leadership_service
Information Managers: Vendor Portfolio Management Tool
It's tough out there for vendor portfolio managers, who are increasingly under pressure to cut costs and deliver value. Where to begin, and how do you quantify the value?
Help is at hand. Outsell has developed a tool that lets you rank your portfolio options on their strategic fit and performance, so you can make informed decisions about what to cut and what to keep. Plus, we offer services tailored for vendor portfolio managers who can benefit from our years of experience and deep research in the field.
Download the tool
http://www.outsellinc.com/contact_us/vendor_portfolio_decision_matrix
Our report
Find out more about our services for Vendor Porfolio Managers from Mary Corcoran, at mcorcoran@outsellinc.com.
Latest Outsell Research: What Information-Users Want
Publishers and information providers: now you can find out where knowledge workers are spending their money. Outsell recently surveyed more than 5,000 knowledge workers on their information use and spending. Our analysts synthesized and analyzed the data, and we're publishing a series of reports on the findings.
Already available:
Upcoming:
- Students and professors
- Lawyers
- Doctors and nurses
- Sales and marketing end users
http://www.outsellinc.com/end_user_research_2009
Outsell's Signature Event – Program Update!
We've just unveiled a terrific program for Outsell's Signature Event, co-produced with The Jordan, Edmiston Group, Inc., and it promises to be a highly relevant, can't-miss experience for leaders. Over 70 C-level executives have already signed up to attend – seats are filling fast!
This highly acclaimed, invitation-only event for CEOs, COOs, Presidents and Managing Directors from all information industry segments will take place Oct. 4-6, 2009, at The Ritz-Carlton Powerscourt, County Wicklow, Ireland.
We welcome Exclusive Knowledge Partner McKinsey & Company, Event Sponsor Innodata Isogen, and Exclusive Golf Sponsor Mark Logic.
To register, or for more information, visit our Signature Event website
To request an invitation, contact Emily Pilk at epilk@outsellinc.com
Custom Services: Outsell Chosen for BISG study
The Book Industry Study Group selected Outsell to prepare Book Industry TRENDS 2009, its comprehensive annual research study. BISG said in a press release that it chose Outsell "because of its proven combination of publishing industry knowledge and analytical rigor." This is one example of the myriad ways in which Outsell helps its custom clients to succeed.
To learn more Outsell's specialized custom services, contact Leigh Watson Healy at lhealy@outsellinc.com or visit http://outsellinc.com/custom_services.
To hear a podcast about the TRENDS study featuring Outsell's Chief Analyst, Leigh Watson Healy, visit http://beyondthebookcast.com/bisg-trends-2009-report
Multi-client Study: UK News Consumption
Outsell is developing a multi-client study that provides a detailed view of consumers’ news usage behaviours and preferences in the UK to help publishers develop strategies and better tailor new products and services to meet the needs and expectations of news users.
For more information, contact William Detweiler at wdetweiler@outsellinc.com or visit http://www.outsellinc.com/multiclient_uk_news_2009.
Outsell's Expert Network Update
Outsell’s Expert Network is a select group of information industry experts from across the globe and all industry sectors, who collaborate with us to provide consulting and custom research and advisory solutions for our clients. We've had a tremendous response since launching the network last quarter, and we're always looking for more experts with deep knowledge in any aspect of the information industry.
For more information, contact Leigh Watson Healy at lhealy@outsellinc.com or visit http://www.outsellinc.com/expert_network_description.
New on Our Website
Like to try before you buy? Visitors to Outsell's online store can now view a sample page of new reports, as well as the table of contents, before making a purchase. Simply visit http://www.outsellinc.com/store and click on the title of one of our recent reports.
Log in at http://www.outsellinc.com using your e-mail address and Outsell password. (If you've forgotten your password visit http://www.outsellinc.com/send_password.)
Not a client? Contact us for more information about what our services can do for you.
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Our analysts are blogging about the information industry, agile publishing, education publishing, and legal disruptors:
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