CEO Welcome
Greetings,
The start of a new year is often a time for reflection and resolution, for re-examining assumptions, for distilling what really matters. As a company, we spent time toward the end of 2010 discussing and defining our core purpose, and we emerged energized and excited as we continue to move forward. I'll share with you our vision statement:
At Outsell we believe that information and knowledge are fuel for the human spirit. They foster understanding, discovery, enjoyment, learning and commerce around the globe. We believe in a world where people always have access to the information they need, advancing their lives so they can advance the lives of others.
Our mission statement explains how we support our clients and all enterprises that make up the information industry in achieving this vision:
We help the world's publishers and information providers grow revenue, deliver superior solutions, optimize their clients' performance, and thrive in a fast-changing digital market. We advance the business of information as a company “that works” – for each other, our clients, our stakeholders, and our community.
In short, we offer solutions for different roles throughout the industry focused on improving business performance and increasing revenue – because that is how our industry will remain vital. We help you to help your clients, with the end goal of making information accessible to all those who will benefit from it. And we're committed to doing this by creating a “wow!” experience that achieves win-win-win for all involved.
Below you'll find details of our plans and activities this quarter. We're also working on our own product development and website redesign activities that will help us continue to deliver and delight as we fulfill our mission and vision. Enjoy the read, and please feel free to contact me or anyone on the Outsell team if we can be of service. Best wishes for a great start to 2011.
Anthea C. Stratigos,
Co-founder & CEO
C-Level Solutions: Growing Revenue and Improving Digital Performance
We're excited about the results that publishers and information providers are seeing by using Outsell Scout Analytics for the revenue performance of their digital properties. Our web-based service enables clients to identify and monetize unmet demand in their online customer and audience base. On average, we're seeing 10 to 15% potential revenue growth. Over a dozen information publishing companies including NASDAQ and Elsevier Business Intelligence are currently using Outsell Scout Analytics to gain deep, tactical metrics and focused analysis that measure and demonstrate how to improve revenue performance. Read their comments.
Contact us for more information about how Outsell Scout Analytics might help your online enterprise uncover growth.
Outsell also provides valuable opportunities for you to learn from and network with your peers on a global level. We are co-producing a Digital Publishing Summit in Paris April 7, with Jouve and Les Echos. This complimentary event is designed for C-level executives who sit on the Board of Directors or Executive Committee of their publishing/information enterprise, and we would enjoy seeing you there!
Mark your calendar for Outsell's Signature Event, Oct. 19-21, at the Arizona Biltmore in Phoenix, Arizona. It's always a fun event with inspiring speakers and attendees. You'll receive more information soon! Contact Emily Pilk with questions. Plan to visit us in Hong Kong at Online Information Asia-Pacific, March 23-24. We're proud to be an event sponsor, and our own Steve Goodall will be speaking at the Business Information Forum.
Calendar of Leadership Events
2011
Jan. 30-Feb. 1, and Feb. 3-5: OLC two-day meetings (US councils)
Feb 8: OLC 5 (Consumer) one-day meeting (US)
Feb. 22: Leadership Dinner (London)
Feb. 22-23: OLC one-day meetings (European councils)
March 30: Leadership Dinner (San Francisco)
April 7: Digital Publishing Summit, co-produced with Jouve and Les Echos (Paris)
June 7: Leadership Dinner (New York)
June 7-9: OLC one-day meetings in New York (US councils)
July 11-13, and July 13-15: OLC two-day meetings (European councils)
Oct. 19-21: Outsell’s Signature Event (Phoenix, Arizona)
Meeting the Challenges of Digital Product Development
Chief technology officers, chief information officers, and others charged with digital product development in information and publishing companies have their hands full trying to keep up with the rapid pace of change.
Are your digital product development processes and technologies up to speed? Are you staying ahead of your peers? What new technologies do you need to know about and use?
If these questions are keeping you up at night, get in touch with us about Outsell's Technology Leadership Council. In addition to peer-to-peer meetings and timely Outsell research and analysis, members receive a unique assessment of their digital product development capabilities, benchmarked against the industry.
Evaluating the Competitive Landscape, Developing a Growth Strategy
With information abundantly available, the challenge now for chief strategy officers and marketing teams is sifting through it to zero in on what's pertinent for developing growth plans and strategy. Outsell's analysts follow the information industry marketplace closely, and their research and analysis filter out the noise so you can focus on what's essential. Here are a few examples that will be useful at this stage of your planning cycle:
Information Product Reviews – Your Comments, Please!
Clients of our Information Management Service and Market Intelligence Service have access to our information product reviews. Some have asked how to rate or comment on these products yourselves. Please note: You can now do this in the right-hand column of each review. Click here to view the latest reviews and leave your comments! (login required)
Publishing XChange: The State and Future of Publishing
Outsell's Chuck Richard and Bill Trippe will host sessions on The State and Future of Publishing at Publishing XChange, the cross-media marketing and publishing conference, March 22-24 at the Walter E. Washington Convention Center, Washington DC. Publishing Xchange is co-located with info360 and ON DEMAND Expo, for the first time bringing together the full expanse of Digital Publishing, Digital Print, Cross-Media Marketing and Enterprise Information Management.
Register using code A4001H & receive an additional $100 off the current rates for a Main or 2-Day Pass! Visit http://www.publishingxchange.com/register/registration-packages
Website Updates: Sign Up for Headlines, Alerts, Manage Preferences
We offer a number of complimentary alerting and information services to clients and visitors alike, including daily headlines featuring important announcements in the information industry. Sign up and manage your preferences on our website.
Headlines Widget
Don't miss our Headlines widget that lets you embed our Headlines on your website.
Outsell Clients: Log In to Our
Website
Outsell clients, to access all of the information you are entitled to,
remember to log in at http://www.outsellinc.com
using your e-mail address and Outsell password. (If you've forgotten
your password visit http://www.outsellinc.com/send_password.)
Not a client? Contact us for more information
about what our services can do for you.
Outsell Is Hiring!
We are looking for a VP, Outsell Scout Analytics, to be based in our Burlingame, CA headquarters or in New York. Visit http://www.outsellinc.com/about_us/jobs and contact hr@outsellinc.com for more information.
Follow Us on Twiter
|
Recent Research Reports
Don't miss these must-read reports based on our latest research. Find more in the Outsell Store.
Upcoming Research
Keep an eye out for these upcoming reports:
- Top Five Technologies in Information Publishing
- Procurement Content Buying for B2B
- E-Books Market Size & Share
- The Credit & Financial Market Landscape
- Annual Advertising & Marketing Spending Survey
- Platform Technologies Provide Competitive Features for STM Publishers
- Content Factories: Case Studies of Analytical Content, Created Cheaply
- LinkedIn and Blackboard Company Analysis Reports
Quotable Quotes
"This is the era of … looking for revenue in all the right places (and) driving both company and industry growth – whether in publishing, data, information services, or information solutions – and that growth is increasingly harder to come by. It is now about execution and continued emphasis on gaining market share, trust, attention, and dollars."
Anthea Stratigos, Co-founder & CEO, Information Industry Outlook 2011
"The total information industry size won't be back to 2008 levels until at least 2014 and will continue to mirror GDP performance."
Pooneh Fooladi, Director & Market Analyst, 2010 Information Industry Market Size, Share & Forecast Report
"Even though economists have declared an end to the recession, for information managers the fact that we've hit bottom and are starting a slow climb won't mean much relaxing of the vise that controls information budgets in the enterprise."
Leigh Watson Healy, Chief Analyst, Top 10 Information Management Predictions for 2011
Outsell in the News
Journalists often turn to Outsell for expert commentary. Read the latest.
|
|
