CEO Welcome
 Greetings,
and happy 2010. It’s hard to believe our first month of a new dawn,
day, and decade is nearly behind us. A heartfelt welcome as you review
what’s below and see we’re hard at work, committed to delivering
outstanding experiences – a key theme for our entire industry. We’re
here to help you succeed, and to deliver and delight as we do so.
Whether you’re increasing revenue, cutting costs, optimizing technology
and content spend or wanting to learn, make better decisions, and
network with other executives, you’ll see from the great work below and
the research, analysis and services highlighted that we’re helping you
advance the business of information.
Please stay in touch throughout the year and join me on my blog,
where I’m continuing to focus on
money and marketing in the information industry. This year, in keeping
with our theme “the age of experience,” I’ll be highlighting
interesting companies that we believe are doing it right. Stay tuned
and stay in touch.
We’re here to help, and we welcome suggestions. Contact any of us with your
questions or feedback.
Anthea C. Stratigos,
Co-founder & CEO
Preliminary Market Size &
Share Report: Hot off the Presses
We’ve just published our preliminary estimates of 2009 revenue and
2008-2009 growth in the $366 billion information industry and its
segments. The report also includes our take on trends and essential
actions for information industry companies. Download this key planning
document from our website.
Ken Doctor’s New Book: Newsonomics
We’re excited that Outsell Affiliate Analyst Ken Doctor has
authored a book, "Newsonomics: Twelve New Trends That Will Shape the
News You Get.” Ken has been covering the news industry’s
print-to-digital transformation for years, and in this book he steps
back and provides context and his analysis of the fast-moving
landscape. Newsonomics will hit store shelves on February 2.
Information Industry Headlines: New Service
Need to know the latest news from across the information industry? Sign
up for Outsell’s Headlines – a daily or weekly service (your choice)
supplying headline information and links to the press releases or
articles behind those headlines. http://www.outsellinc.com/myaccount/subscribe_headlines
If your company has a news release to submit to Headlines, please contact Harry Henry at hhenry@outsellinc.com.
Advertising Study
We’ve completed our latest annual survey of advertisers and marketers
and how they spend their money, and we’re hard at work analyzing the
data to draw the most relevant conclusions. This is one of three
studies we do annually to look at all key money flows that fund the
information industry (the other two are libraries and end-users). Look
for our report on the advertising data in February!
Outsell Scout Analytics: New Option to Help Publishers Drive Increased Revenue
Outsell Scout Analytics is a web-based SaaS service that helps publishers of online content identify previously hidden revenue potential. You can find out which of your subscription customers are likely to buy more product, which are likely to buy less or non-renew, and get advice from a dedicated analyst. For more information on our new 120-day Customer Revenue & Opportunity Analysis that helps you test-drive the service, contact Greg Chagaris at chagaris@outsellinc.com or visit our website.
Outsell’s Signature Event: We’re Heading to Florida
Mark
your calendar for Outsell’s Signature Event, scheduled for Sept.
29-Oct. 1, 2010, in Key Biscayne, Florida. This by-invitation event is
the only global conference convening CEOs, COOs, Presidents, and
Managing Directors from all information industry segments to address
critical issues affecting the industry and its organizations. Top-level
executives: watch for your e-mail invitation soon. Please contact Emily
Pilk at
epilk@outsellinc.com for more information.
San Francisco Leadership Dinner
Building
on our tradition of annual Leadership Dinners in London and New York,
this year we’re hosting our first-ever Leadership Dinner in San
Francisco, March 23, for our US West Coast friends. These dinners bring
together information industry thought-leaders to network and share
ideas, and they are always a hit! Contact Emily Pilk at epilk@outsellinc.com to be sure you
receive your invitation.
Outsell’s Services for Executives
Outsell’s
Signature Event and Leadership Dinners are important networking
opportunities for our exclusive network of top-level information
industry executives. We also offer memberships in Outsell’s Leadership
Council or Outsell’s Leadership Service for CEOs, COOs, Managing
Directors and Presidents. Please contact us for more
information.
Outsell’s Calendar of Leadership Events
2010
Jan. 31-Feb. 2, and Feb. 4-6: OLC three-day meetings (US councils)
February 23: Leadership Dinner (London)
Feb. 23-24: OLC one-day meetings (European councils)
March 23: Leadership Dinner (San Francisco)
June 8: Leadership Dinner (New York)
June 8-9: OLC one-day meetings in New York (US councils)
July 12-14, and 14-16: OLC three-day meetings in Europe (European councils)
Sept. 29-Oct.1, 2010: Outsell’s Signature Event
Information Management Services: Exciting Developments
Our information management services focus on helping you measure the impact of your services on your organization, efficiently manage your portfolio of content vendors, and build a business case for IM. Some exciting developments:
- New Tools: We’ll be offering an ROI (return on investment) tool, as well as an updated vendor portfolio management tool.
- Information Product Reviews: We’re building a network of experts to review information products, and we’ll make these reviews available to our clients. If you have expertise in information products and would like to join our growing network of reviewers contact Leigh Watson Healy at lhealy@outsellinc.com.
- New Blog - Valuing Information:
Outsell’s Chief Analyst, Leigh Watson Healy, is blogging about the value of information. Join the discussion at http://valuinginfo.outsellinc.com/.
- Information Management Councils: Outsell offers leadership councils for executives in information management and vendor portfolio management at leading companies, government agencies, and educational institutions worldwide. Membership is by invitation only. If you are interested please contact Leigh Watson Healy at lhealy@outsellinc.com.
Product Technology and Development Executives: Services in the Works
In the face of increasingly complex and rapid publishing technology evolution, many of our clients have asked for increased coverage of publishing technology. In response, we’re expanding our coverage and developing services to serve the needs of CTOs and chief product officers in publishing and information firms. Look for an April launch! For more information, contact Marc Strohlein at mstrohlein@outsellinc.com
Website Updates: Sign Up for Free Alerts, Manage Preferences
We offer a number of complimentary alerting and information services to clients and visitors alike. Now you can sign up and manage your preferences on our website.
Outsell Clients: Log In to Our
Website
Outsell clients, to access all of the information you are entitled to,
remember to log in at http://www.outsellinc.com
using your e-mail address and Outsell password. (If you've forgotten
your password visit http://www.outsellinc.com/send_password.)
Not a client? Contact us for more information
about what our services can do for you.
Follow Our Blogs
Free for all! Read what our analysts have to say:
|
|
.
Latest
Research
Don't
miss these must-read reports based on our latest research. Find more in
the Outsell Store.
Upcoming
Research
Keep
an eye out for these upcoming reports:
- Annual Advertising and Marketing Spending Study 2010
- The Five Most Important Technologies
- Device Wars
- Asia-Pacific Legal, Tax & Regulatory Update
- Top Five Technologies in STM
Copyright in the Era of Community
E-Books Update
Want
to be notified when we publish new reports? Sign up for research advisories or follow us on Twitter.
Quotable
Quotes
"The 2009 unprecedented economic recession will leave a great scar in the information industry. At year end 2009, Outsell is predicting that our industry will have shed 8.4% of its total revenue, dropping from $399 billion to $366 billion."
Harry Henry, VP Data Solutions, Information Industry Market Size and Share Rankings: Preliminary 2009 Results
"In 2010 we will not experience anything like the unprecedented melt-down of 2009 but in our opinion, it won’t be a picnic either. Rather, the information industry will be bumping along the bottom as it deals with the structural changes the economic meltdown accelerated."
Anthea Stratigos, Co-founder & CEO, The
Information Industry Outlook 2010: A New Dawn, New Day, New Decade
Outsell
in the News
Journalists often turn to Outsell for expert commentary. Read the latest.
|
|
