CEO Welcome
Greetings,
Outsell’s 2010 Outlook challenged publishers and information providers to create and deliver incredible experiences. As I look over the articles in this newsletter I’m struck by the many different experiences we’re delivering to help our clients succeed and advance the business of information.
Our groundbreaking new web-based SaaS program Outsell Scout Analytics is becoming an increasingly hot topic of conversation in the industry. Also, this Spring sees the integration of the Gilbane Group into Outsell as we develop new services that bring together holistic coverage of both content and technology. In our services for information publishers and providers, information managers, and content technology providers, we are launching new tools and capabilities to help you do your job.
Don’t forget to join in the conversation on my blog, Money & Marketing in the Information Industry. And please keep letting us know how we’re doing. Our philosophy is “deliver and delight.” If you need anything, at any time, please don’t hesitate to contact me.
Anthea C. Stratigos,
Co-founder & CEO
Advertising and Marketing Spending Studies: Essential for Planning
We’ve completed our fifth annual Ad Spending Study, following the money and answering key questions for publishers on what they need to know about their advertisers’ spending. By measuring both marketing and advertising spending, Outsell reveals the most comprehensive 360-degree view available of all the methods companies use to build and strengthen their brands and generate leads and new business. We’ve published two reports that are essential planning documents, available on our website for purchase or client download: Total US and B2B Advertising, and Total US and Consumer Advertising.
Coming soon: We’re working with iCharts to put the latest Advertising and Marketing spending data online in chart form, so our clients will be able to find comprehensive data and easily use it for their own presentations and reports. Outsell clients, stay tuned for more information!
Gilbane Group Joins Outsell; San Francisco Conference Discount
The Gilbane Group became part of Outsell, Inc., in February, broadening Outsell’s coverage in the very important area where content meets technology. Read the announcement. In March, Outsell's Gilbane Group and the Book Industry Study Group (BISG) announced a strategic partnership to help members of the book industry community succeed through innovative uses of technology.
Readers of Outsell’s newsletter benefit from a $200 discount to Gilbane Group’s May 18-20 Content Management conference in San Francisco. Simply use the discount code “outsell” when registering online and receive the discount for the Conference, Conference Plus, and Conference + Workshop options.
E-Publishing Innovation Forum 2010
Outsell is partnering with Incisive Media in presenting the 3rd annual E-Publishing Innovation Forum, to be held 25-26 May at The IET, Savoy Place, London. Outsell’s David Worlock will be chairing a program that addresses the fundamental changes in how people consume content and the breadth of new technology available. Find out more and register.
Outsell’s Services for Executives: BrainGains, New OLC, and More
Newsonomics Hits the Road: BrainGains in New York and London
Outsell Affiliate Analyst Ken Doctor literally has written the book on trends that will shape the publishing industry in the coming decade: Newsonomics: Twelve New Trends That Will Shape the News You Get. Many of these lessons apply equally to business-to-business publishing, whose executives can learn from the challenges faced by the news industry. As part of our expanding offerings designed for the C-Suite, Outsell is hosting BrainGain breakfast briefings in London May 11 and New York City May 13, tailored for executives in News and B2B publishing. Ken and Outsell analysts Chuck Richard and Ned May in New York, and Kate Worlock in London, will lay out the new rules of news and B2B publishing and building blocks for growing your business. Don't miss this unique opportunity to get up close and personal with the Outsell team and learn how your company can survive and prosper in the coming decade. Register today.
New OLC for Consumer-Oriented Media and Publishing Companies
In response to market demand, we’re launching a new Outsell’s Leadership Council (OLC), a confidential, peer-to-peer membership service for C-suite executives with operating responsibilities in consumer publishing and media companies. It’s for leaders from non-competing book, magazine, and news organizations, as well as those involved in cable, entertainment, search, and mobile platforms and delivery. This is our fifth OLC; members in our other councils value the ability to network, share best practices, and learn from leaders in other sectors who have faced and solved issues in common. The first meeting of OLC 5 is planned for June 10 in New York City. Contact David Worlock or Anthea Stratigos, co-chairs of Outsell’s Leadership Programs, for more information.
Outsell’s Signature Event, Sept. 29-Oct. 1, 2010
Planning continues for our fifth annual Outsell’s Signature Event, Sept. 29-Oct. 1, 2010, in Key Biscayne, Florida! We are putting together a hard-hitting, forward-looking program that will address essential issues for 2011 centered on “Driving Growth in the Age of Experience.” This is an invitation-only event where CEOs, COOs, Managing Directors and Presidents from all information industry segments can answer pressing questions, make new contacts, and network with peers. This year’s program will begin on Wednesday and close on Friday, in response to feedback from attendees. For more information visit our website or contact Emily Pilk.
Outsell’s Services for Executives
Outsell’s Signature Event and Leadership Dinners are important networking opportunities for our exclusive network of top-level information industry executives. We also offer memberships in Outsell’s Leadership Council or Outsell’s Leadership Service for CEOs, COOs, Managing Directors and Presidents. Please contact us for more information.
Calendar of Leadership Events
2010
June 8: Leadership Dinner (New York) Wait List only
June 8-9: OLC one-day meetings in New York (US councils)
June 10: First meeting of new OLC 5 planned (Consumer media)
July 12-14, and 14-16: OLC three-day meetings in Europe (European councils)
Sept. 29-Oct.1, 2010: Outsell’s Signature Event
2011
Jan. 30-Feb. 1, and Feb. 3-5: OLC three-day meetings (US councils)
Feb. 22: Leadership Dinner (London)
Feb. 22-23: OLC one-day meetings (European councils)
March 30: Leadership Dinner (San Francisco)
Outsell Scout Analytics Webinars & Blog
Outsell Scout Analytics is a service that helps publishers of online content identify previously hidden revenue potential and better serve their clients. Our recent webinar on subscription analytics detailed how the service potentially can deliver 10-15% revenue gains. Stay tuned for our next webinar, scheduled for June 16, looking specifically at how audience analytics goes beyond traditional web analytics to provide publishers of online content with detailed information about their users. For more information about Outsell Scout Analytics, or to arrange a web demo, contact Greg Chagaris or visit our website.
Louise Garnett, VP of Outsell Scout Analytics, is blogging! Join in the discussion at "Monetizing $ubscriptions". Follow Louise on Twitter at http://twitter.com/lgarnettm
Information Management Service: Product Reviews
In March we launched information product reviews as part of our full Information Management service and Vendor Portfolio Management service, to give our clients a foundation for evaluating and comparing information products and services. Our expert network of reviewers publishes several reviews per month, so far covering Google Scholar, PubMed, Jigsaw, Dow Jones Companies & Executives Professional, and Hoover’s.
Are you an experienced writer with online research expertise in a particular subject and interested in joining our reviewers network? Do you have a wish list for products to be covered? Contact Leigh Watson Healy
Information Management Service: ROI News!
One of the pillars of our Information Management Service is helping information managers assess and demonstrate to executives the value and ROI of what they do. To that end, we’re developing an ROI calculator tool to quantify the value and ROI of information products and information services, with the launch planned for late May. Stay tuned!
We’re pleased to announce that STM publisher Springer, recognizing the important work that Outsell has been doing on information ROI, commissioned a study by Outsell that has recently been published: “Establishing Value and ROI: Investing in STM e-journals and e-books.” The report emphasizes the importance of the use of quantitative measures of usage and cost and of other indicators that reflect the organization's ultimate performance, explicitly tying value to output whenever possible. Find out more here.
Outsell works with publishers and enterprise information buyers to conduct custom market research projects that answer the difficult questions faced every day. To find out more about how our confidential custom research and consulting can support you, send us a quick e-mail at info@outsellinc.com, and a client solutions executive will be in touch.
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Outsell Is Hiring!
We are looking for a Chief Finance and Operations Officer, and an Accounting Assistant (part-time) for our headquarters in Burlingame, CA. We are also recruiting a Vice President of Custom Research & Consulting to lead our global consultancy business, from our office in the UK. Visit http://www.outsellinc.com/about_us/jobs and contact hr@outsellinc.com for more information.
With the addition of Outsell's Gilbane Group, we now have an office in Cambridge, Massachusetts as well. East Coast, West Coast, or London, please feel free to come by and visit us.
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