Worldwide E-Books Market Size & Forecast Report, 2009-2012

Author: Ned May, Vice President & Lead Analyst

Outsell forecasts the worldwide e-book market to grow at a compound annual rate of 42% from 2009 to 2012. While this growth is robust and worthy of note, it obfuscates a set of divergent dynamics underlying the segments and regions comprising the market. The e-book market today is not one market but several distinct markets unfolding at different rates across the world’s regions and with different dynamics at play. This report looks across those dynamics, provides a framework for understanding the e-book market, sizes and forecasts through 2012 the markets by underlying segments, and provides essential actions for publishers and service providers looking to participate in one or more of the e-book segments today. This report provides:

- Data on the size of the global market for sales of e-book content, segmented by educational, professional, and consumer markets, as well as by geographic region;
- E-book market drivers and inhibitors;
- Data and analysis of buyer trends in the US, such as e-reader ownership and general book consumption, both overall and segmented by income level, age and gender;
- Analysis of seller trends;
- Discussion of the outlook for the e-books market;
- Essential actions for publishers pursuing an e-book strategy.