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A Tale of Two News Start-Ups

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Author: Ken Doctor, Affiliate Analyst

Staff reductions in traditional News companies have led to a new trend: news journalism start-ups. Together, the non-profit MinnPost (hyper-local) and the for-profit GlobalPost (hyper-global), both of which are testing membership models, serve as two telling examples of this growing trend. This report looks at these two companies and what other entrepreneurs and legacy news companies can learn from them. It includes:

- Highlights of GlobalPost and MinnPost, including product and business models, target markets, what is working best, and what makes each company unique;
- Analysis of the competitive landscape for these companies;
- Opportunities and threats facing them;
- Essential actions for news provider companies.


Pub Date: January 12, 2010
Type: Company AnalyAsis
Segments: B2B NEWS SAS
Keywords: Company Profile, Newspapers
Pages: 17
Format: PDF Application_pdf

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Table of Contents

  • Why These Companies?
    1. Methodology
  • GlobalPost Company Highlights
    1. Company History
    2. Product and Business Models
    3. What is Working Best?
    4. Target Markets
    5. What Makes GlobalPost Unique?
  • MinnPost Company Highlights
    1. Company History
    2. Product and Business Models
    3. What is Working Best?
    4. Target Markets
    5. What Makes MinnPost Unique?
  • Competitive Landscape
  • Opportunities and Threats
    1. Opportunities
    2. Threats
  • Essential Actions
  • Related Research
  • Appendix: Companies at a Glance

Companies Mentioned

  1. AOL Inc.
  2. Avista Capital Holdings, LP
  3. CBS Corporation
  4. GlobalPost
  5. HuffingtonPost.com, Inc.
  6. MediaNews Group, Inc.
  7. MinnPost.com
  8. The McClatchy Company