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Business and Professional Mobile Content: Market Size, Share & Forecast Report

Image of Kate Worlock

Author: Kate Worlock, Director & Lead Analyst

2008 was a watershed year for mobile content delivery methods and how this content is perceived by users, suppliers, and advertisers. The reason lies in large part with the success of the iPhone and of the app store content delivery model. In addition, the growth of the global installed base of mobile devices with internet capability has been astounding over the last few years. This growth has enabled new market opportunities to emerge for information providers, and the importance of this emerging market and the need to be poised to seize it as we come out of the recession are critical to publishers and providers. This report focuses on the market for business and professional content delivered to mobile devices, and includes:

- An overview of the global business and professional mobile content market, including Outsell’s market size, share and growth forecast through 2012 and segmentation by market vertical and geographic region;
- Analysis of market dynamics and key trends, including Outsell data about handheld device usage in education and professional environments;
- Details of key players and their activities, strategies, and business models;
- Essential actions for publishers and information providers.


Pub Date: April 8, 2009
Type: Market Report
Segments: B2B ITTRRS MRRS NEWS STM SAS ALL CF E & T HR LTR T & C
Keywords: Delivery Platforms and Technologies, Web 2.0, Mobile content
Pages: 33
Format: PDF Application_pdf

We provide a link to download a PDF at the end of the purchase process.

Table of Contents

  • Why This Market?
    1. Methodology
  • Mobile Content Market Overview
    1. Market Definition
    2. Business and Professional Mobile Content Market Size, Share, and Growth Forecast
  • Market Dynamics and Key Trends
    1. Key Customer Groups
    2. Key Trends
  • Key Players
  • The Financial Times: News and Business-to-Business
  • Thomson Reuters: Consumer and Professional
  • AP Mobile (Associated Press): News
  • Hoover’s: Business-to-Business
  • Publishing Technology: Software Provider
  • Epocrates: Medical Content for Healthcare Professionals
  • Essential Actions
  • Related Research

    • Tables & Figures

  • Figure 1. Global Business and Professional Mobile Content Market, 2008-2012
  • Figure 2. Segmentation of Business and Professional Mobile Content by Vertical, 2008
  • Figure 3. Business and Professional Mobile Content by Geography, 2008
  • Figure 4. Handheld Device Usage in Educational and Professional Environments, 2008
  • Figure 5. Most Frequent Tasks Completed on Handhelds by Professionals, 2008
  • Figure 6. Professionals’ Preferred Content for Current Handheld Device(s), 2008
  • Table 1. How Open Source Are the Various Operating Systems?
  • Table 2. App Store Models

Companies Mentioned

  1. Apple Computer, Inc.
  2. Bango.net Limited
  3. DoubleClick, Inc.
  4. Epocrates, Inc.
  5. Google, Inc.
  6. Hoover's, Inc.
  7. Microsoft Corporation
  8. Nokia
  9. Publishing Technology plc
  10. Research in Motion Limited
  11. The Associated Press
  12. The Financial Times Ltd.
  13. Thomson Reuters
  14. Yahoo! Inc.