UK News Companies Take New Aim at US Market: A Case Study in Going Global

Author: Ken Doctor, Affiliate Analyst

Major UK media are renewing efforts to transform their US audiences into well-monetized markets. About a third of their unique visitors online are located in the US, but Outsell has found that only about 5% of their online revenues derive from the US market. This report looks at Telegraph Media Group, the Guardian Media Group, and the British Broadcasting Corporation (BBC). All three are leaders in trying to figure out how best to tackle non-native markets, and they are crossing paths as they test various advertising and product models in the US. Their strategies and tactics say much about the development of global media and offer good lessons for all major international news purveyors. This report contains:

- Company highlights, including estimated revenue, web stats, and business models for all three companies;
- Analysis of what makes Telegraph, Guardian, and BBC unique, including advertising and product initiatives;
- Details and analysis of the competitive landscape and target markets;
- Threats and opportunities facing these companies;
- Essential actions for publishers seeking to reach beyond their home turf.