Verve Wireless Mobilizes Newspaper Smartphone Agenda

Author: Ken Doctor, Affiliate Analyst

Consumers are getting more comfortable with mobile news and mobile commerce, and Outsell believes it’s essential for news publishers to start mapping out a mobile strategy. The payoff will come, but it’s hard to say how quickly and how big it will be, especially given the recession. That said, the ramp time for mobile can be long, and most major news publishers are now making their first big bets. Picking a technology partner is a key decision. This report focuses on Verve Wireless, the most local-news-oriented mobile provider in the marketplace. Verve’s product and business models provide a look at the challenges and opportunities ahead for news executives. This report contains:

- Company highlights, including history and details of the product model, business model, and target markets;
- Analysis of the factors that make Verve unique;
- Details of the competitive landscape, including a look at five competitors as well as an analysis of threats and opportunities;
- Essential actions for news publishers.