Aggregate Knowledge Points Toward the "Discovery" Web

Author: Ken Doctor, Affiliate Analyst

Aggregate Knowledge, Inc. is in the forefront of a movement to make web news reading smarter. Instead of selling “search,” Aggregate Knowledge sells “discovery,” - providing relevant news story links and (soon) advertising - to readers who do not have to search or take the time to personalize their experience. What makes the company noteworthy is its belief in a next stage web and what that stage will portend to news publishers - encouraging users to spend more time on news websites and improving news page monetization. This report takes an in-depth look at Aggregate Knowledge and contains:

- Company highlights, including current markets;
- Details of the competitive landscape, including threats and opportunities;
- Analysis of what factors make Aggregate Knowledge unique, including a look at the technology behind discovery and the company’s business model;
- Essential actions for news publishers.