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Web 2.0 Health Test for B2B Publishers

Image of Chuck Richard

Author: Chuck Richard, Vice President & Lead Analyst

Web 2.0 focuses on users controlling their information environment, engaging with each other and directly with publishers, a large shift from the product-centric Web 1.0. This report provides a test for business-to-business (B2B) publishers and information providers to judge how well they are meeting the demands of Web 2.0. The test measures progress toward implementing best practices that Outsell believes are essential for building meaningful engagement with users that, in turn, will increase mid- to long-term revenue growth. The report provides:

- Outsell’s five key components of Web 2.0-healthy B2B publishing;
- A list of companies with Web 2.0 publishing successes, and the key components of their success;
- A Web 2.0 health scorecard enabling leaders to identify their own organizations’ strengths and gaps in engaging with users;
- Essential actions and steps for B2B publishers to reap the advantages and minimize the risks of the Web 2.0 environment.


Pub Date: July 12, 2007
Type: CEO Topic
Segments: B2B ITTRRS MRRS NEWS STM SAS ALL CF E & T HR LTR T & C
Keywords: Web 2.0
Pages: 14
Format: PDF Application_pdf

We provide a link to download a PDF at the end of the purchase process.

Table of Contents

  • Executive Summary
  • Why a Web 2.0 Health Test?
  • Market Overview
    1. Key Components of Web 2.0-Healthy B2B Publishing
  • Why User-Centric Web 2.0 Is a Copernican Shift
    1. Publisher and Partner Web 2.0 Successes
    2. Taking the Health Test
    3. Scoring the Test
  • Essential Actions

    • Tables & Figures

  • Figure 1. New Relationship of Key Components in Web 2.0
  • Table 1. Web 2.0 Health Successes
  • Table 2. Web 2.0 Health Scorecard

    • Companies Mentioned

  • AllBusiness
  • Business.com
  • CMP Technology
  • Digg
  • Factiva
  • Generate Inc.
  • GlobalSpec
  • Google
  • Hanley Wood
  • Hearst Business Media
  • Hoover’s
  • IDG
  • ITtoolbox
  • KnowledgeStorm
  • LexisNexis
  • McGraw-Hill
  • Moreover Technologies, Inc.
  • Nature Publishing Group
  • New York Times Company
  • OhMyNews
  • Reed Business Information
  • Revver
  • Salesforce.com
  • Swivel
  • TechTarget
  • ThomasNet
  • Vizu
  • Washington Post Company
  • WebEx
  • Wikimedia Foundation
  • Windhover Information
  • Yahoo!
  • Zoom Information

Companies Mentioned

  1. AllBusiness.com
  2. Business.com, Inc.
  3. Digg, Inc.
  4. Factiva
  5. Generate, Inc.
  6. GlobalSpec, Inc.
  7. Google, Inc.
  8. Hanley Wood LLC
  9. Hearst Business Media
  10. International Data Group (IDG)
  11. KnowledgeStorm, Inc.
  12. LexisNexis
  13. Moreover Technologies, Inc.
  14. Nature Publishing Group
  15. New York Times Company
  16. Reed Business (RBI)
  17. Revver, Inc.
  18. Salesforce.com, Inc.
  19. Swivel
  20. TechTarget
  21. The McGraw-Hill Companies, Inc.
  22. UBM Technology Businesses
  23. Vizu Corporation
  24. Washington Post Company
  25. WebEx Communications, Inc.
  26. Wikimedia Foundation, Inc.
  27. Windhover Information
  28. Yahoo! Inc.
  29. Zoom Information, Inc.