Market Profile: Report Community Colleges
This Briefing profiles community colleges as a market for information content buying. These institutions will become increasingly important entry points for higher education for adult learners and non-traditional students. Content companies that understand the community college market have an opportunity to reach over 10 million students each year, including nearly half the nation's college students, and to participate in one of the hottest education growth markets: corporate training and learning. Information professionals and librarians in community colleges, four-year colleges and universities, and in the corporations, need to work to more effectively create a better transition for students moving between these institutions and into the workplace.