HotTopics: News Publishers Move To Capture Community-Created Content For Growth
In this HotTopics, Outsell takes a fresh look at user-generated publishing and addresses essential points for news publishers, who in 2007 must move from grudging acceptance to a full-fledged embrace of the user-generated phenomenon to remain competitive.
In this HotTopics you will:
- Understand what user-generated content is and isn’t, and learn about its evolving forms
- Get practical examples of stand-alone and integrated publishing models
- Learn about a new generation of vendors that provide licensed software/Web services for user-generated content
- Discover social publishing revenue models that are in the early stages of testing
- Get real-life advice and how-tos on topics like staffing, community-sizing, and branding for user-generated content sites
Pub Date: October 27, 2006
Type: HotTopic
Segments: NEWS
Keywords: Business Models, Market Analysis, Publishing Technology, Strategy, Users
Pages: 32
Format: PDF ![]()
We provide a link to download a PDF at the end of the purchase process.
Table of Contents
- Why This Topic?
- Methodology
- 2007: A Year of News-Oriented Participant Media
- What Is Participant Media?
- Integration or Segregation Models Offer Distinct Choices
- New Generation of Vendors Ready to Partner
- The Social Creation of Revenue
- Lessons from the Front
- Outsell's List of Essential Actions
- Companies Mentioned in This HotTopics
- - Amazon
- - Angie's List
- - Backfence
- - Baristanet
- - Belo
- - CNET
- - CNN
- - Coastsider
- - The Copley Press
- - Cox Newspapers
- - eBay
- - E.W. Scripps
- - Hearst
- - iBrattleboro
- - iUpload
- - LexisNexis
- - McClatchy
- - MediaNews
- - Morris DigitalWorks
- - MSN
- - Netflix
- - News Corp
- - Pictopia
- - Pluck
- - Prospero Technologies LLC
- - TripAdvisor
- - Xanga
- - Yahoo!
- - Yelp
- - Washington Post