HotTopics: News Publishers 2006: Mapping New Strategies For An Altered Landscape
The news industry landscape, in transition for a decade, is less settled than ever. Threats from GYM (Google, Yahoo! MSN) companies, changing user behaviors, and a changing advertising environment all contribute to multi-faceted, urgent challenges for news publishers. In this HotTopics, we outline the biggest immediate hurdles facing news publishers as we move into the second half of this decade. The HotTopics maps that landscape and takes a high-level look at the main drivers of change: user behaviors and wants, content and function usage, ad model changes, and the basic cost structures of these legacy companies. It concludes with a list of six Essential Actions for news publishing executives who want to move their companies out of the current crisis and into the new business models and practices that will succeed.